MY GUIDE TO BLACK FRIDAY


Hello, everybody!

So, it's that time of year again. Black Friday can be pretty intense, to be honest - particularly in the blogging/influencer world. I completely understand that in terms of ad revenue and sponsored content, this is a very important, busy time for content creators, but I also think it can be a bit much. There are so many links, so many codes, so much content, that I think it can be a bit overwhelming. It can also make you feel as though you are missing out, if you don't make use of the discounts.


1.) PRIORITISE

Buy your Christmas gifts first, people! This is honestly the best way to utilise black friday deals. Things like perfume, jewellery, slippers and dressing gowns, and beauty sets often end up in Black Friday sales, so I tend to get these first, so I know that I've got the absolute essentials. (Self gifts count as well, fyi!)


2.) PREPARE 

I pretty much always have a wishlist going (what can I say, I love to shop), so I make sure that when back Friday comes around, I consult my wishlist, and aim to score these pieces before anything else. Even if your wishlist is full of classics, there will often be the odd sale that discounts something that is usually in the permanent or classic collection, and so it's worth checking for these first - as you can bet they'll be the things that sell out first too. For example, I have been after the Acne Jensen boots for a couple of years now, and they are very rarely discounted. This year, I managed to get them at a 30% discount! 


3.) IS IT ACTUALLY A GOOD DEAL? 

In my opinion, 20-30% off something 'seasonal' is not a good deal, because it'll end up in the January sale for 50% off or more in just a few weeks. So think, is this actually a good deal? I always think discounts on beauty products are good, as they don't often go on sale. So, if you can get a Nars foundation or Charlotte Tilbury palette for 20-30% off, you've done well. However, a pair of winter boots or winter coat for that same discount? Not so much. There are some instances in which this doesn't matter - for example, if I deem something to already be quite affordable, and there is a 20% discount, I'm likely to get the item, because I may not want to wait, or I may figure that in waiting until the January sales, I won't save that much more anyway. Hence, I bought a couple of pieces in the H&M black friday sale, which has 20% off, because I've wanted the pieces for a while and I don't think I'll save more than £10-£20 by waiting. Also consider the popularity of the item; a seasonal piece may very well go into the January sale, but if it's been popular, there's a good chance it won't make it to the January sale in your size. In that case, it's best to buy it at that 20% black friday discount, than gamble and wait until January for a 50% one. I often weigh these sorts of choices up in my head - do I love this item enough that I'm not willing to gamble? Or am I prepared to wait and see if I can save money in January. If I'm not overly bothered, I always choose to wait until the January sales, and get that bigger discount. 


4.) DON'T OVERDO IT

Very easily done and also easier said than done, I know. But don't just buy something because it's discounted. This feeds back into the 'make a list' tip - it's very easy to buy lots of things that you don't actually want or need, just because it's on sale and seems to have a good deal. I'm trying to embrace slower fashion, buying less, but buying things I really love, and so this year, I've tried to limit what I buy - particularly from the high street. It's easy to throw that £20 here and there, but if that item wasn't on your wishlist, or wasn't something you have had your eye on previously, chances are you don't actually really want it. Before each purchase I ask myself three questions: Is this on my wishlist? Do I have something similar? What will I wear it with? Asking those three questions helps me to stop and really consider my purchase, so that I don't end up making a load of impulse purchases.


5.) PLAN FOR JANUARY 

I often use Black Friday as a chance to plan ahead for my January sale purchases. As I said earlier, if you see something in a 'Black Friday edit', or included in the discounted selected lines, you can bet good money that it'll be going down further in the January sales. It's a good way to decide what items you'd like to pick up come the bigger sale, whilst you concentrate on mining out the gold, and by that I mean, classic items that get discounted during the Black Friday promos!



So, having given you my top tips - let me give you a list of the best sales. It's quite curated and is by no means exhaustive, because I only wanted to include brands that I myself would be shopping. I'll keep it updated over Cyber weekend, and tomorrow I'll include an edit on the pieces I think are worth buying. In the meantime, let me know what you buy, if you do buy anything - and happy shopping! 


Until next time, 

Eva 

xxx



FASHION - LUXURY


COGGLES - 30% off with code CG30, 40% off selected lines with code CG40

(For Shrimps, Ganni, Saks Potts) 

Shrimps Antonia Bag for 40% off - link here

LUISAVIAROMA - 40% off selected lines with code BF40

(Includes Isabel Marant, Balmain, Rotate, Staud, Khaite, Rixo, Self-Portrait,  - keep your eye out for the 'flash promos' where the discount can increase to 50% for an hour only!)

MONNIER FRERES - 30% off everything with code BF30

(Includes Acne Studies, Balenciaga, Burberry) 

MYTHERESA - 30% extra off sale, and private Chloe sale (no code needed)

NET-A-PORTER - Up to 50% off the Black Friday Seasonal Edit, and 15% off the Beauty Edit

(Includes Daily Sleeper, Staud)

Staud Croc Rey Bags for 30% off - link here; Staud Moon Bags for 30% off - link here

SELFRIDGES - 20% off selected lines with code SELFCCE

(Includes Balenciaga, ChloĆ©, Loewe) 

Chloe Faye Bags for 20% off - link here; Chloe 'C' Bag - link here

THE OUTNET - Extra 25% off everything with code BLACKFRIDAY




FASHION - HIGH STREET


ASOS - Up to 70% off everything

FREE PEOPLE - Up to 50% off selected styles

FRENCH CONNECTION - 30% off full price styles (automatically applied) 

H&M - 20% off everything (no code needed)

LK BENNETT - 30% off everything

MANGO - Up to 50% off everything (automatically applied)

TOPSHOP - 25% off everything (automatically applied) 

WAREHOUSE - Up to 70% off everything + extra 10% off 

ZARA - Up to 40% off sale 




JEWELLERY


CINCO STORE - 25% off everything for 24 hours with code BLACKFRIDAY25

DAISY JEWELLERY - 20% off everything with code BF2020

MEJURI - Up to 20% off everything (discount applied at checkout) 

MISSOMA - 25% off everything (automatically applied) 

MONICA VINADER - 25% off, or 30% off over £200 spend (discount automatically applied)

ORELIA JEWELLERY -  25% off everything (no code needed) 




BEAUTY 


CHARLOTTE TILBURY - 40% off Black Friday Sale Edit

CODE 8 BEAUTY - 25% off everything (additional 10% with code EVA10 valid until Monday) ,

CULT BEAUTY - 20% off £20 spend with code SPREE20, 25% off £100 spend with code SPREE25 

(Multi-Brand i.e. Anastasia Beverly Hills, Nars, Charlotte Tilbury, Huda Beauty)

FEELUNIQUE - Up to 30% off selected products

(Multi-Brand i.e. Chanel, Dior, Huda Beauty, Charlotte Tilbury, Laura Mercier)

GLOSSIER - 25% off everything

LOOK FANTASTIC - Up to 50% off on selected products with code BFBEAUTY

(Multi-brand i.e. Nars, Mac, Anastacia)

MAC COSMETICS - 20% off + free gift with £65 spend (no code needed) 

NARS COSMETICS - 20% off everything, 30% off £150 spend, 40% off 'beauty byes' 

TRINNY LONDON - 10% off all products (no code needed) 

URBAN DECAY - 30% off site wide, 40% off palettes (no code needed) 


What's your opinion?

@whatevawears