The blogging world is interesting. It's a place where we try to celebrate and highlight 'personal style', yet so often we are following each other on what the 'must have' pieces of the season are. We're all familiar with the 'it' item phenomenon. I've actually written a whole blog post on the topic of blogging and constant consumerism here if you'd like to read more about this, but the essence is this: An item or trend becomes 'cult' super quickly, bloggers get their hands on a piece, and before you know it, everyone is wearing it, because we think that by having it, we'll be 'on trend'. Also, I hate to say it, but there's a certain aspect that involves popularity and engagement. There's often the thought that, by having this item, our engagement will increase because we've managed to get a snap of us in it. That's the thing, don't get me wrong, I am a huge fan of the high street retailers like Topshop, Zara and New Look. However, when an item becomes popular, it sells out, we all feel like we have to get our hands on it to be 'on trend', and, ultimately, we all wind up wearing the same shit. 

This has got me thinking about two things. Firstly, I'm trying to buy less into trends, or at least, to not be pushed to by certain items because they are 'it', but to instead invest in better quality, 'timeless pieces'. This is something that is often preached by bloggers; the importance of creating a timeless wardrobe and so on, but there is a lot of merit to it. Not only to we spend less and have less stuff, but you begin to appreciate the items you do have, you take better care of your pieces, and ultimately you get more use out of them. It would also be interesting to explore the environmental impacts of buying less and consuming less, which I think, now, is something that we need to start paying more attention to.

Secondly, in trying to avoid the 'I don't want to wear what everyone else is' issue, every now and again, it's nice to shop somewhere a little more niche. So often I have discovered small indie brands through Instagram that make so many amazing pieces that simply don't get the attention they deserve. These always end up being the outfits that I get the most compliments on - I think people enjoy seeing something fresh, something a little more unique, and not what 20 other bloggers have worn on the 'gram before them. 

Enter 'Esthé', a new brand I discovered in precisely this manner - through the hours and hours of my life I spend trawling instagram. 

A small independent London based brand, Esthé certainly delivers on three things: femininity, class, and quality.
The pieces are designed in the London atelier, and crafted in Thessaloniki, Greece, and aim to depict the modern woman through creating classic pieces with a modern twist. 
From staple silk dresses to satin camis, there are many pieces which would fit seamlessly into any woman's wardrobe, whilst also providing a number of more unusual, stand out pieces that would be sure to catch the eyes of passers by, being truly unique and irreplaceable. 
 You can expect lots of ruffles, pastels and sheer, floaty fabrics which create a whimsical, almost ethereal quality, most obviously captured in their unique and eye catching campaign imagery.

Esthé is a literal manifestation of the word ‘aesthetics’.
Inspired by a plethora of references from art to music and culture, we pride ourselves on creating a living lookbook, depicting a snapshot of the modern woman – both visually and with our product offering.

I was very kindly gifted some pieces from the debut collection, two of which I am wearing in this outfit. Now, moving onto this look, nothing says 'elegant' quite like an all white outfit, amiright? Though I can't lie, I am far far too clumsy to be prancing around in white outfits on the regular but hey ho, what can I say?! Practicality and general clumsiness aside, I am absolutely obsessed with this outfit combination. Esthé has given us the perfect culottes/skirt hybrid - you might think for a minute or two that this is a classic midi skirt, but really they're culottes - a brilliant bonus in avoiding potential wind blowing incidents. A gorgeous floaty fabric (which, you'll be pleased to hear, swishes about when you move - I feel like such a princess lol!), with a lace detail, aside from being obviously perfect for summer, these will be a wonderful piece to transition into fall, and could be toughened up with a pair of biker boots and an oversized knit. The fabric is slightly sheer but still very wearable, and pairs perfectly with this cotton blouse in a very classic style. The puff sleeves just ooze femininity, whilst the square neckline proves very flattering. I wore this outfit for a day out in London and got many a compliment on this look. To me, it has a winning formula: simple, uncomplicated, yet classic. 

I paired the pieces with my trusty Topshop sandals, which I affectionately term my 'disciple sandals', and the straw bag that was the 'it' accessory all summer. Of course, no summer look is complete without some sunnies! So I added my Gucci cat eyes (a TK Maxx score, would you believe?!) to complete the look. 

The lovely team at Esthé have very kindly offered me a 10% discount code to share with you all! Simply enter the code 'whatevawears' at checkout for some money off some gorgeous new pieces! Head over to the site here to get shopping!

And there you have it! I know we're firmly into Autumn now, but I just can't seem to let go of Summer fashion, so expect a few more summery looks from me, which I'm hoping will help with any autumnal blues you may have, and provide a little nostalgia. Do you guys enjoy shopping in independent boutiques? Will you be carrying many of your summer pieces into autumn? Let me know in then comments below!


Top: c/o Esthé Clothing*
Culottes: c/o Esthé Clothing*
Bag: c/o New Look*
Twilly: Dior
Sandals: Topshop

This post is not sponsored. All items marked with an asterisk (*) were kindly gifted to me by Esthé Clothing. As always all thoughts, opinions and creative direction are my own; please refer to my 'contact' page for my full disclaimer.

What's your opinion?