WORTH THE HYPE?! FENTY BEAUTY BY RIHANNA REVIEW!

Monday, 18 September 2017







Hello lovelies,

So it's the range that's got EVERYONE talking, and, for want of a better phrase, I think it's safe to say that I completely and utterly lost my shit when Rihanna dropped the promo clips for Fenty Beauty last week. Now I had been excited for Rih's makeup range from the minute it was announced that she would be creating one, because if there is one thing I adore about Rihanna, aside from her music, it's her sense of style. There's just none other like her. To me she's such a unique and timeless beauty, and she has a way of carrying any makeup or style off with such an air of carelessness, ease and nonchalance. Whatever it is, she has it. That je ne sais quoi, you get me?

So imagine my utter delight when the range came out last Friday. I woke up at 7.30am, laptop on and credit card in hand, and best believe I don't wake up that early for anythinggggg, (unless Beyoncé or Lana del Rey tickets of course.) I was thinking it was going to be a panic shop situation in which everything sells out in minutes and everyone has to scramble to get their bits, but a major round of applause to Rihanna, who clearly knew her fans would go ape for the range, and commissioned enough stock for everyone. It was such a smooth shopping experience; and extra brownie points to Rih's team for making the range available on the Harvey Nichols site for those of us in the UK, because ain't nobody got time to pay all those customs and duties on the US site!

Now I definitely got carried away with the online shop with a £300+ cart total, so basically had to re-evaluate my life and decided to trek down to harvey nichs in knightsbridge to swatch things there.
Naively we thought we'd be able to go straight in and out, but no oh no, we stood in the cold in a 1hr 30min queue before we got in to the store.

But was totally worth it because I can give you alllllll the info on the range!

Now first thing's first, I was super impressed with the sheer scale of the shade range. The 40 shade foundation range is perhaps one of the biggest talking points of Fenty Beauty, and really is something impressive, especially for a first launch. There really is something for everyone; I'm told that the first 4 shades were even created for people with albinism, so Rihanna really must be applauded for the degree of inclusivity that she has incorporated in the brand. I've seen some people on twitter upset that there were not enough shades in the darker end of the spectrum, but believe me, when you're actually faced with all the shades lined up in store, you realise just how many there are. There are literally shades for every skin tone and undertone. The fact that my shade is around the middle of the foundation range as opposed to the darker end in itself is proof of this, so please do bear in mind that online swatches etc can be deceiving!
I really do appreciate the fact that diversity and inclusivity have been placed at the very heart of the brand ethos, and I think this makes this launch a rather groundbreaking one.

First impressions, the packaging is incredibly luxe feeling, but I must say, I don't love it (slightly unpopular opinion?) Now it's very pretty but it's not exactly what I expected from Rihanna, I thought it would be rather edgier and vampier given her 'bad gal' image. Nonetheless it is very sleek and pretty, it's all very geometric and minimal, there's a lot of millennial pink and the compacts have a slight lilac iridescence to them.
Price point wise I'd said they range is reasonable. There's nothing too pricey and it's definitely on the lower end of the scale in terms of high end makeup. I'd say the prices are around MAC prices. 

So enough waffling, onto the review!


1.) PRO FILT'R SOFT MATTE LONGWEAR FOUNDATION in 310 - £26.00

Now I was initially matched to the shade 330 in Harvey Nichols by the makeup artist, but felt it was slightly too dark and had also heard that the foundation was prone to oxidisation, so I ended up purchasing 310 instead. This has proved to be an absolutely perfect match. Like I am shook at how good it is! For reference, I am a MAC NC42, Nars Syracuse, so this will probably be a great shade for you if you are around these shades and have yellow undertones. I usually find that foundations don't have quite enough yellow in them, but this has the perfect amount of yellow to suit my undertone, without making me look orange or ashy. The foundation is a rather watery, runny consistency and applies very easily. It's very lightweight on the skin but is highly pigmented, so you don't need to use too many drops of this to obtain a nice, even finish. I would say this is a medium coverage foundation but is incredibly buildable, whilst also being very easy to sheer down too.

I have fairly normal skin these days, not particularly oily but not overly dry either, and I don't find this foundation to be very drying on the skin, it stays slightly tacky, despite it being a matte finish. The finish is definitely a velvet matte, there is still some moisture left in the skin and it does not appear flat or dry, so I love the fact that it is not overly matte. One thing I will say is that you do need to work fairly quickly as it does dry rather quickly. I know some people feel it looks better when applied with a brush, but I personally found the finish to be the same whether using a brush or a sponge.

Final Verdict: Now, I am personally SHOCKED at how good this foundation is. The finish is beautiful; whilst I don't think it looks just like skin and as if there is no makeup on, I think it does look very natural and minimal, despite the fact that it is very pigmented, and I suspect this is due to the very thin consistency of the product, which in itself is unusual for a matte full coverage foundation. I think it's a great product for the price, £26 is great for a high end foundation and the quantity is also slightly more than most foundations with 32ml as opposed to 30ml; so thanks for that extra 2ml Rih!
I would definitely recommend this; if you have oily skin I think you're going to really like it. The only people who this may not suit is those with very dry skin as it may be slightly too matte for you. Overall, I think this is something suitable for the majority of skin types, and given the shade range, there really is something for everyone.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation Available Here


2.) MATCH STIX MATTE SKINSTICK CONCEALER in TRUFFLE - £21.00

Now Fenty Beauty have released a whole bunch of these 'Match Stix' in matte shades and shimmer shades, so you can use them for concealing, matte highlight, contouring, and shimmer highlight. Now I only bought one as I'm not the biggest fan of this sort of consistency for concealing, so I bought one stick for contouring. The shade I bought was 'Truffle' which is the second to darkest shade that these sticks come in. Now these sticks are interchangeably contour and concealer products, so someone else's highlight shade could well be your contour shade and vice versa. Now I have to say I found this rather disappointing as if there is only one shade darker than the one I bought, I fear there is not a shade dark enough for those at the darkest end of the spectrum to use as a contour. I found this rather surprising given all the diversity throughout the range, so I hope some darker shades are released soon.

Nonetheless, though I originally thought this shade might be too dark and that I should have bought 'Mocha'  (the shade lighter) instead, I actually really like this shade. It's a little more intense than I would usually wear, but since I don't tend to cream contour much anyway, usually only for more dramatic evening makeup, it suits the purpose. I have heard in a lot of reviews that people find these a little difficult to blend, but I personally find these very easily blendable and very buildable also. I like the fact that they are so malleable as it means that if you do apply a little too much, it is very easy to sheer out and make less intense.

Final Verdict: I'm actually very pleasantly surprised by this product! The colour is very pretty, it's very easy to use and doesn't accentuate texture on the skin. I would definitely recommend this, particularly to anyone beginning cream contouring, and can equally be used to merely add some warmth and bronziness to the skin.

Match Stix Matte Skinstick Concealer Available Here


3.) KILLAWATT FREESTYLE HIGHLIGHTER in TROPHY WIFE - £26.00

Ahhhhh, and to the infamous 'Trophy Wife'. Now there is always one item in a new release that has everyone talking, and for Fenty Beauty, this highlight is it. I fell in love with it as soon as I saw Rih rocking it at the FB launch, I absolutely loveeee the name and I was so intrigued to try it out. Then of course, Trophy wife fever has spread like wild fire, and just about everybody and their mother has put in their two pennies worth on this shade. So of course, I had to be that basic 'I follow the social media crowd' bitch and had to buy it too.

Now first thing's first, it is definitely as gold as it looks in swatches, and that is very gold. It's a pure yellow gilded gold colour as opposed to one leaning on a more bronzey or silver-y side, but don't let that put you off. If applied with an extremely light hand, this doesn't have to look as intense as it does in a lot of the swatches.

Do bear in mind, however, that this is incredibly pigmented, just a couple of taps will provide a strong highlight, so my word of advice would be do proceed with caution when applying. I personally think this is going to be a night out shade for me, seeing as it is so striking, but on a night out I want to be shimmering like a disco ball to be honest looool, so I can see me really enjoying using it on those occasions. It also looks incredibly pretty on the eyes, so I can see myself using it a lot as a pop shade for shadow.

I've seen a few people critiquing the product because it's 'not wearable', but in all honesty I think this is a rather silly critique. Like it's a bright gold, and you're telling me it's not wearable? Like, no shit! Lol! I know I am not going to wear this every day, but nevertheless I'm so glad I have this in my collection as it's so incredibly unique and I don't have anything like it.

Final Verdict: Would I recommend? 100% YES! Despite people complaining that it isn't very wearable, I think if you're into your makeup and like having the occasional 'show-stopping' piece then this is for you, because I can guarantee you'll have nothing like it in your collection. It is incredibly pigmented and in my opinion, incredibly versatile, as it looks equally stunning on the eyes and cheeks, and could even be used on the body to accentuate the décolletage area. This is definitely one of the star products in the range for me, and in my opinion, it absolutely lives up to the hype!

4.) GLOSS BOMB UNIVERSAL LIP LUMINIZER in FENTY GLOW - £16.00

So the last thing I bought was the lip gloss, the only lip product of the range. Now this is marketed as a universal lip shade so it will supposedly suit you whatever your skin tone or undertone, again reflecting the Fenty Beauty's overarching 'beauty for all' philosophy.

Now I would definitely agree that this is a very wearable shade as there isn't too much colour to it at all, I'd describe it as a pink with more brown-ey undertones and a lot of shine. It's very comfortable on the lips, not too sticky and has a very nice jumbo doe-foot applicator which enables ease of application. One swipe is supposedly enough and I would definitely agree with this. Other bonuses is that it has a really lovely 'cotton candy' smell.

Final Verdict: Now I really like this gloss as it is so damn wearable, and on me, I'd definitely call this that very cliche 'your lips but better shade'. I cannot fault this gloss in terms of formula or packaging in any way,  however, I don't think it is at all revolutionary. I would say that I have glosses similar to this in my collection, so if you are a makeup junkie like me, I suspect you probably have something similar too.
Having said that, I know already that this is going to be one of those products that lives in my handbag and that I actually get a lot of use out of, I'm definitely a gloss girl, and know I'll find this super handy for days when I don't know what to wear or if the lip colour I'm already wearing wears off.

Gloss Bomb Universal Lip Luminizer Available Here

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Now I've definitely waffled on enough but I wanted to make sure I gave a comprehensive review for you guys! Needless to say I am incredibly impressed with the range! Rih has completely smashed it, the formulas are beautiful and I must stress again that the inclusivity of the range is incredibly commendable. For years it's been made to seem that creating a line to cater to all is in some sense impossible, and Rihanna has disproved this in first launch. Whether you are white, black, asian or mixed race like myself, this is a range for you, that caters for you!

I actually published my FIRST EVER youtube video this weekend all about Fenty Beauty, where I unbox and try on the bits for the first time. Ahhhhhh I was SO incredibly nervous to publish this, but I finally plucked up the courage to do so! Please do go and watch/like/comment/subscribe, you know what to do! I would sooooo appreciate it!



Final thing to tell you - I have FINALLY launched my giveaway! There are some AMAING prizes including Kat Von D liquid lipsticks, Calvin Klein makeup, Rimmel, Maybelline, accessories, it's a banging giveaway in my opinion lol! Just follow the link here to find out how to enter, it's super easy! Head over to my insta story for an in depth chit chat on everything I bought!

https://twitter.com/whatevawears/status/909756599799091201

And that's it folks! I'm thinking of doing these Makeup posts every Monday and making a series called 'Makeup Mondays'. Next week I was going to a Charlotte Tilbury Haul and Review as I received the most INCREDIBLE PR package EVER! Honestly I could've cried lmaooo! Can't wait to show you everything!

Have you tried Fenty Beauty? Are you intrigued by any of the products? Let me know in the comments below! 


Until next time, 
Bisous <3

Eva 
xxx


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